The State of Online Fundraising
NTEN
SEPTEMBER 24, 2009
billion donated in 2007. This is a 44% increase over 2007's online giving estimates. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. The Online Donor Profile.
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