Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 14, 2009
The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. This is down from 19% in 2007 and 21% in 2006. Here are the highlights.
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