Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JUNE 5, 2009
According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. The total amount of money raised online increased by 26 percent from 2007 to 2008. The matching success rate is typically 10% to 20%.
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