Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I was an early adopter of this approach back in 2006 and over the years I have had the opportunity to raise over $250,000 for a charity that supports Cambodian children using these techniques as part of online giving contests like the Case Foundation’s America’s Giving Challenge. Engage influencers and free agents.

Community 111

Community Giving Fundraising Contest 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Identifies influencers. The comments are a focus group with our influencers. In 2007, the Human Society implemented its first photo petition campaign to protest Wendy's treatment of animals.

Story 72

Story Learning Organization Social Media 72

See3

OCTOBER 22, 2007

Called “Web 2.0 – New Outreach and Fundraising Techniques,” the topic of this workshop is something every nonprofit marketing manager and online communications professional wants to talk about. She notes that people really rely on social networks for influence on decision-making. Funny, another negative note on Second Life.

America 40

America Social Media Myspace Second Life 40