2007 Analytics Survey Test 
ASU Lodestar Center
MAY 24, 2016
Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. Play, Test, and Iterate. Whatever gamified mechanism you choose, you absolutely must stick to its analytical process in order to define what did and did not work. Target Audience.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 11, 2011
The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. They have also made changes to the analytics program Insights and introduced new metrics.
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