2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Only 11% of online donors acquired in 2007 were still giving in 2010. Online donors continue to switch channels and become offline donors.
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