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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

See giving as a family tradition and seek to teach their children generosity. Conduct online donor surveys. Sample identities could be “community leader” or “survivor” or “change maker.”. Prefer to donate to local charities or make a long-lasting impact through their investments. Donate for religious or altruistic reasons.

Donor 280
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Autism After 21 Utah Project: Lessons from a first-time fundraiser

Candid

Foundation Directory and Foundation Maps quickly became two of my favorite tools, teaching me about researching funders, finding specific grant opportunities, and making connections in the fundraising and grantmaking landscape of my state. It was such a relief to have access to this information! My journey to become a fundraiser has paid off.

Utah 105
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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

Teach Them to Fundraise and Provide Samples. Provide samples of everything. Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, approved logos, etc. Hold fundraising lunches/seminars/receptions to teach them how to fundraise. Peer-to-Peer Event Fundraising Consumer Survey.

Support 270
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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Peer-to-Peer Event Fundraising Consumer Survey. 4) Activate. Understanding the Value of Team Captains.

Raise 208
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4 Strategies to Increase Donor Loyalty

Bloomerang

The second is to offer chances to win prizes for completing a survey, signing a petition, calling a congressperson, sharing an email or social media post, pinning something to your social media account, or anything else you can creatively dream up. Soon you can offer in-person get-togethers too.

Donor 141
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Making the most of mid-level

M+R

One hot take: We did an informal survey of several groups, and while we found that most are not yet using peer-to-peer texting to reach their mid-level donors, the handful of organizations who are doing so are getting GREAT results. Sample impact report from Oxfam America. . . What Bill Murray can teach you about email marketing.

America 105
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Consider these two sample audiences: “Canadian women” or “18 to 30-year-old women in BC or Alberta who live in cities with more than 100,000 people” Of course, most NGOs can’t afford to hire the kind of market researchers you’d need to produce a sophisticated work-up of who your core audience is.

Analysis 105