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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. Here’s how to calculate your donor acquisition rate and what to do with that information once you have it. You can do this quarterly, monthly, annually, or using your own set time period. Why Track Your Donor Acquisition Rate?

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Look at metrics like response rate, average gift, and revenue per thousand.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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What Apple’s privacy changes mean for email open rates

M+R

Read time: 3 minutes. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. What’s happening? When a user downloads that image, we know they’ve opened the email. .

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Membership Retention Rate: How Associations Can Retain More Members

Neon CRM

Membership retention rates for nonprofits vary widely. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently. What’s Affecting Your Membership Retention Rate? Your membership retention rate is the percentage of people who renew their memberships each year.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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[ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Should we track retained dollar value in 2021 compared to total retainable revenue in 2021 (the same year) or compare that amount to total retainable revenue in 2020 (the previous year)?

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