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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Key Changes to Google and Yahoo’s Email Guidelines Google and Yahoo’s new policy updates center on three main elements: email authentication, easy unsubscribe, and spam complaints.

Policy 246
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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Download a copy of the report now - it's free. Why analyze email deliverability? billion emails last year alone.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, let’s talk about spam rates – the real sticky wicket. High spam rates are like waving a red flag at Google and Yahoo. They’re on a mission to cut down on spam, phishing, and all those nasty emails.

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[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. Topics include: Top website call-to-action strategies to prioritize in 2022, such as pop-ups, landing pages, and topbars. A practical analysis of which social media trends are worth the time and financial investment.

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Is Your Nonprofit Guilty of #Hashtag Spamming?

Nonprofit Tech for Good

That said, I know that opinions and strategies on tweeting vary widely, so I am going to let you vote and share your thoughts on hashtag spamming with the hope that potential hashtags spammers reading your feedback will reconsider their use of hashtags. Below are five actual tweets by nonprofits. Tweet #2 :: Hashtag Spammer or Not?

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