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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Using UTMs to track how users arrive at a website What is a UTM?

Track 246
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Philanthropic collaboratives are finding ways to more effectively measure impact

Candid

In the United States, philanthropic collaboratives—entities that either pool or channel resources from multiple donors to nonprofits— collectively directed between $2 billion and $3 billion to a variety of grantees in 2021, and our research indicates that figure has grown since then.

Measure 58
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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
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How to Measure the CX of Your Website

Forum One

It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. A positive CX with a brand, resource, or service significantly impacts an organization’s success. So how do you track how satisfied your customers are with your website?

Measure 66
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

If you ever find yourself in need of inspiration, you can explore Collidescope’s free resource, 365 Days of Social Media Content Ideas , for a year’s worth of creative content suggestions to maintain a vibrant online presence. In influencer campaigns, measure reach and impressions.

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Resources for Measuring What Matters

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. Despite this, when it is times to do measurement, many feel that it is a daunting task. How can we improve our measurement practice?

Measure 106
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How to Measure Podcast Downloads

Whole Whale

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Trying to track podcasts is pretty similar.

Podcast 52