Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 29, 2010
Gladwell’s assertion that social movements are based on tight ties and online efforts on, say, Facebook, are participatory efforts based on loose ties is simply not true. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit.
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