Nonprofit Tech for Good
JULY 1, 2020
Social media is powerful because it leverages social influence – people trust information from those within their networks. This means that nonprofits need to be efficient with their strategies, and an effective way to do so is to rely on behavioral science research. One of these ways is live streaming events on social media.
Bloomerang
SEPTEMBER 7, 2023
Finding donor plants Donor plants should usually be obtained from your current donor base, focusing on those donors who have wealth capacity as identified through prospect research. The research will show you if they are a right fit to be a plant. Each one was researched to ensure that they had the capacity to give at a higher level.
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Nonprofit Tech for Good
APRIL 3, 2022
A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Research the steps needed to create a direct mail fundraising program (e.g. Help the organization by researching and compiling information on foundations in your area or state.
Bloomerang
JULY 7, 2022
Giving does trigger one of Robert Cialdini’s original six principles of influence : reciprocity. Research on front-end premiums shows negative effects unless the recipient perceives them as meaningful. . Quid pro quo transactional gifts are those you’ve mentioned, given in exchange for a pledge. But n ot so fast!
Bloomerang
MARCH 4, 2024
Why report love matters Choosing a donor database is a pivotal decision for nonprofit fundraisers, influenced mainly by reporting capabilities. To take advantage of these types of insights and potentially raise more revenue, look to Bloomerang, which exclusively integrates this “Predictive Giving” prospect research data right into its CRM.
CauseVox
FEBRUARY 4, 2022
According to the Pew Research Center , Gen Z is more ethnically and racially diverse than their generational predecessors. To best leverage collective impact and technology, peer-to-peer (P2P) campaigns are a popular way to engage and influence others – especially when shared across social media platforms.
Neon CRM
SEPTEMBER 8, 2023
For a good example of this one, you can look to the 2014 Ice Bucket Challenge, a viral video-based social media campaign that raised $115 million for ALS research in only six weeks. Group 1 would get appeals related to children, while Group 2 would receive appeals based on research.
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