Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

The photo was my classroom. One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. In the last few weeks, we have been pummeled with disturbing headlines about the current events.

Mind 112

Mind News Professional Tips 112

Classy

JUNE 16, 2021

Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline.

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Fundraising Haiti Instruction Instructional 94

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

Donation 67

Donation Tips Rate Mobile 67

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Usability Tests. Purposes for the Visual Design phase include: Agreeing on a creative vision and personality for the web presence. Methodology. Other Posts in this Series. Introduction. User Research.

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Design Process Web Photography 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.

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Facebook Change Profile Impact 112

Pamela Grow

DECEMBER 14, 2023

Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories. Conduct A/B testing. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Usability Tests. Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. See the end of this post for a linked index of other posts in the series. Stay tuned! Introduction. Card Sorts.

Design 36

Design Process Content Web 36

Connection Cafe

JUNE 9, 2011

Photo credit: lady gaga galore.com. Will today’s sweetheart stand the test of time? Are you, and your cause, prepared to handle the headlines when your celebrity takes a fall? But did you know she topped the list of most charitable Celebs in 2010 , as ranked by Do Something , by how much energy celebrities devote to cause?

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Celebrate Philanthropy Homeless Headline 48

Care2

JANUARY 14, 2009

Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized. “10 Fast Tips…&# ] 6.

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Newsletter Tips gMail Headline 51

Care2

JANUARY 15, 2009

Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

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Newsletter Social Media Advocacy Tips 51

Bloomerang

AUGUST 28, 2021

I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. You’re going to start writing everything and testing it and scheduling it in October. . So humor me.

Video 82

Video Fundraising Guide Test 82

Get Fully Funded

AUGUST 1, 2022

Use headlines to let the reader know what to expect in each section. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy. And that’s why we recommend you send yourself a test newsletter to make sure it’s pristine before you send it to your donors. Good images.

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Newsletter email Create Template 124

Nonprofits Source

MARCH 21, 2018

They aren’t afraid to retweet relevant posts, or share photos. Go to their Twitter account and you will find some fantastic photos, not only taken by them but also those that have been shared by other relevant accounts. You don’t just have to send newsletters, or witty headlines to get your message across.

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Flickr photo by Lenz Grimmer. Flickr Photo by Dave Cross. Needs photo of someone holding their head or screaming) So, how to deal with the complexity? Test three times and if doesn't lead to action, you are wasting your time! B: Coffee Machine or Plantation? Why Simplicity Matters. You won't be able to think.

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Screencast Analytics Measure Web 50

The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. Definitely an idea to test out in your newsletters! The copy is short, sweet and gives readers another place to go if they wish to read more.

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Newsletter Charity Headline Learning 62

Nonprofits Source

FEBRUARY 25, 2017

This article does so well because: The headline entices a positive emotion from readers. High-resolution photos and videos to retain attention. If you can’t predict behavior then you must test and study it to base informed decisions on the direction of your content. Provides educational material on sloths.

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Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

" Here's a few widget/badgets that I ended up installing and keeping: Flickr Widget/Badge : If your organization is using flickr to say run a photo content or a community tagging project, it makes sense to add a flickr badge to your web site. The Flickr widget lets you select all your photos, a particular tag or group.

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Widget Typepad Badge Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Original photo remixed from flickr photo by Stinky Peter Screencast in conjunction with NTEN View the screencast as higher quality flash file -takes longer to download here. Be sure to test these widgets to make sure they are installed and work. The Flickr widget lets you select all your photos, a particular tag or group.

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Screencast Widget NTEN Badge 50

Nonprofit Tech for Good

DECEMBER 13, 2020

Use a variety of photos or illustrations — and use them frequently. Select photos that tell a story related to your content and avoid using them purely for decoration. Use your headline to explain what the data reveals and what you want your viewers to know. 7) Visual variety. 9) Data is very powerful. 10) Legibility.

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Design Slides Tips Online 278

Bloomerang

SEPTEMBER 12, 2021

I’m also a girl dad and I can’t miss an opportunity to show photos of my three daughters. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. I really just literally can’t pass up an opportunity. They’re incredible. .”

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Results Video Donation Fundraising 85

Connection Cafe

DECEMBER 22, 2013

million tweets and 914,000 photos shared, the Movember movement did something right. On Friday alone, there were 78,000 tweets and 10,000 photos shared of him. So, start testing- the sooner you do, the sooner you can start converting new donors. And I want more. Be upfront, Be quiet (sometimes), and be prepared. And we talked.

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Story Nonprofit Social Media Content 54

NTEN

JULY 18, 2013

So the cover photo had 35 people from many different countries: Israel, Peru, the Philippines, China, Guatemala. The headline is We Are Americans*. Imagine trying to get 35 young people together for this photo shoot, many of whom have never flown because they have no ID. They asked where I''d find them. "Uh, Uh, Facebook."

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Philippines Indiana Social Media Peru 56