Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Produce a monthly website and online engagement report of key metrics. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. Having tangible metrics vs. assumptions enables you to optimize your campaign efforts. .

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. If not, do that first.

Facebook 112

Facebook Change Profile Impact 112

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!) The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

WordPress 100

WordPress Test Site Plugin 100

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. You can also use A/B tests to determine the effectiveness of different landing pages.

Google 338

Google Grant Guide Nonprofit 338

Nonprofits Source

JANUARY 23, 2023

Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JANUARY 15, 2009

Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. As for #1, as always, think hard about your metrics. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Roundtree

JANUARY 9, 2022

The temptation is to merely talk about headlines and numbers. Impact metrics. The section on services can be called the “milestones” along the journey: testing, prenatal care, ultrasound, and any other forms of support. The impact metrics can be visualized like progress on a trail. You don’t need to avoid those things.

Report 52

Report Metrics Headline Spam 52

sgEngage

AUGUST 23, 2023

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. That way, you can keep everything running smoothly. Funnel users toward a specific action.

Grant 72

Grant Google Guide Management 72

Care2

JULY 26, 2007

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Do you notice a pattern? September 2017.

email 89

email Marketing Strategy Fundraising 89

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Email me (Justin at care2team.com) if youd like to help beta test it. Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Test three times and if doesn't lead to action, you are wasting your time! Let's define these: Visits. How are you acquiring traffic?

Screencast 50

Screencast Analytics Measure Web 50

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Do you notice a pattern? Related Articles.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. Test different ask amounts with different groups.

Gift 41

Gift Online Statistics Trend 41

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. In this template you’ll learn how to: Establish your most important metrics. In a recent campaign Save the Children raised 4X more donations and decreased their costs by 76% by testing conversion-optimized ads. DOWNLOAD TEMPLATE.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. To do anything right, you need the resources to set up the activities, time for testing, a plan, and people to manage it.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

So, start testing- the sooner you do, the sooner you can start converting new donors. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Each program is as unique as the organization that’s driving it, so it’s about discovering the media that works for you.

Story 54

Story Nonprofit Social Media Content 54