Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

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Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

Marketing 52

Marketing Strategy Influence Social Media 52

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. .

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Content Marketing Strategy Fundraising 126

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results.

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Map Digital Business Marketing 52

Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. Data is key to optimizing non-dues revenue Data plays a pivotal role in driving success for associations, particularly when it comes to non-dues revenue generation. Is there an entirely new market you should explore?

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Associations Poll Industry Stream 169

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

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Create Strategy Associations Registration 169

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

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Examples Campaign Marketing Cancer 100

DipJar

JANUARY 28, 2022

Galvanize your nonprofit’s 2022 marketing plan with journey-based strategies. Join Sam Lee, Digital Marketing Strategist from Elevation , for an introduction to the nonprofit marketing funnel that includes Brand Building, Awareness, Consideration, Evaluation and Intent, and Conversion / Action.

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Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

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Tech Social Media Nonprofit Adopt 274

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Trend Digital Marketing Fundraising 316

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Metrics Digital Marketing Retention 310

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Generic communications like mass emails sent to everyone in your organization’s donor database do little to form meaningful connections.

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Donation Strategy Nonprofit Gift 110

Bloomerang

FEBRUARY 15, 2024

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #5: Use “gift” instead of “donate” for potent messaging.

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Research Campaign Strategy Fundraising 93

The MatrixFiles

AUGUST 13, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 130

Nonprofit Tech for Good

JANUARY 16, 2022

Implement a multichannel fundraising strategy with plenty of different opportunities to give. Continue to embrace virtual events and digital fundraising for a more flexible strategy. Winter 2022. You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only donors.

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Strategy Fundraising Social Media Nonprofit 266

Whole Whale

MAY 2, 2024

They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. Bonus, have interns take the Whole Whale content marketing and SEO course. For fun, have them also prepare a 30 minute presentation for the organization.

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International Program Ideas Data 98

Volunteer Hub

MAY 13, 2022

Generation Z volunteers are a vital contributor to the nonprofit world. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.

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Generation Volunteer Social Media Virtual 85

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Another is how fair use applies to AI-generated content.

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Sponsor Associations North America Law 221

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Fund Donor Strategy Search 52

Whole Whale

FEBRUARY 9, 2024

Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). Learn more about the ways you need to adjust your SEO strategy to be prepared for SGE. More on content marketing here. However, all links are not equal. The more the better? Take the Course 5.

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Strategy Tips Google Search 98

ASU Lodestar Center

AUGUST 24, 2022

Illustration generated by DALL·E. The sustainability of the nonprofit sector relies on cultivating the next generation of donors. It will be up to nonprofits to direct appealing engagement and fundraising strategies towards young individuals to avoid a detrimental depletion of funds over the next several decades. Conclusion.

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Generation Wisconsin Milwaukee Donor 98

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement .

Marketing 101

Marketing Language Product Phase 101

CauseVox

JULY 13, 2023

In this webinar we’ll unpack the strategies to achieve better viewer engagement and conversion in videos for digital fundraising. These tangible strategies can be applied to your next DIY/in-house video project or relayed by you to your hired video production company. Case study review of successful video campaigns.

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Video Campaign Marketing Storytelling 67

CauseVox

JANUARY 21, 2022

Generating donor leads that transition to donors is not an easy feat. In this webinar, Chris Barlow, Customer Happiness Director at Beeline Marketing, will cover their 4-step process to generate great donor leads every month. About your Speaker.

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Generation Process Donor Director 87

DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Email marketing. Demographics.

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Game Marketing Change Tips 52

Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Tech 200

Tech Social Media Nonprofit Adopt 200

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Developing a strategy for embedding purpose-driven communications based on audience data will likely involve a fair amount of trial and error.

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Communication email Marketing Museum 73

NonProfit PRO

OCTOBER 25, 2022

While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.

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Generation Awareness Giving Gift 305

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Can Event Marketing Be Optimized For B2B Sales?

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Marketing Virtual Awareness Platform 97

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77

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Statistics Online Fundraising Benchmark 233

Whole Whale

APRIL 14, 2021

Now, Generation Z is taking center stage and are perceived to be the most philanthropic generation to date. Thus, they are much more engaged and willing to support organizations creating change in the world, but they can’t be reached like older generations – marketing to Gen Z will require a different approach.

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Marketing Tips Teen Generation 105

AccelEvents

JANUARY 30, 2022

And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads? Lead generation only works appropriately with the proper data collection and analytics.

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Generation Registration ROI Stream 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders.

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Strategy Marketing Giving Ukraine 52

Nimble AMS

MAY 5, 2021

Get ready to engage the next generation of members! Now more than ever, your organization needs a digital transformation strategy to engage the next generation of members and deliver value. Tirrah Switzer, Senior Product Marketing Manager, Nimble AMS by Community Brands. Join us and Salesforce.org on May 19 at 2:00 p.m.

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Generation Technology Associations Virtual 78

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

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Channel Business Marketing Effective 52

AccelEvents

JANUARY 30, 2022

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . What is an Event Marketing Plan?

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Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Lead generation campaigns are great for growing your list.

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