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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation. Whether at the local, state, or federal level, legislative advocacy and lobbying are direct ways to influence governance and policy that affect the daily lives of thousands, if not millions.

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5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. To that end, here are five proven fundraising tips from the latest empirical research to implement with your next fundraising campaign.

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How can nonprofits successfully engage the next generation of donors?

ASU Lodestar Center

Illustration generated by DALL·E. The sustainability of the nonprofit sector relies on cultivating the next generation of donors. Begin by asking what part of an organization’s mission is most appealing to younger generations. posted by Emily Santeler Fall 2021 Alumna, ASU Master of Nonprofit Leadership and Management.

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Do some research and find hashtags related to your mission. I for one did not know before writing this post that the childhood cancer community knows the National Cancer Institute only gives less than 4% to research and to cure all types of childhood cancer. 5) Leverage user-generated content in your #GivingTuesday campaign.

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The Power of Influencer Marketing for Nonprofits

NonProfit Hub

Influencer marketing —spreading the word about one’s product through social media influencers—has become big business in recent years. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion business by 2020.