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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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Twitter Adds Buy Button to Feed

NonProfit Hub

As of now, the test is limited to a select number of brands, artists, and most importantly… nonprofits. Since this is just a test, we don’t know what the exact implications will be, but all indications are that this should be a smashing success in the nonprofit world. Testing a way for you to make purchases on Twitter [Twitter].

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Raise More, Worry Less: How to Safeguard Your Nonprofit’s Funds

Bloomerang

In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Is your payments processor actively protecting your nonprofit from fraud, chargeback feeds and downtime? If not, there is a solution that will — learn more about Bloomerang Payments.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Every social media site uses algorithms to determine what content is displayed on a user’s feed. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Gone are the days when organizations relied solely on traditional methods to find and engage donors.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. For the Ration Challenge, the team used a variety of methods to pinpoint the personas and behaviors of those interested in refugee issues.

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What GlobalGiving Learned About The Second-Most Used Currency In The World

Global Giving

What We Tested. With all the upsides, why did we even need to bother with a test like this? Our Method. Our test focused on GlobalGiving donors based in countries using the euro. When a user from a euro-using location arrived on the GlobalGiving website during the test, they were randomly placed into one of two groups.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. Conduct A/B testing. Segment your donors and personalize messages.

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