NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. So how do you make the most of these phone calls? . Call your new donors. .

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 105

Donor Strategy Retention Help 105

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. This leads to more donor engagement, higher donations, and better donor retention. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. AI tools and predictive analytics are new.

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Donation Data Fundraising Analytics 233

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Ensure all online donation sites have well-crafted automatic thank you emails.

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Giving Retention Gift Hosting 112

Bloomerang

OCTOBER 30, 2023

Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “ Instead, the email series is an opportunity to go deeper into donor relationships.” They usually send three emails over ten days. There’s nothing better than that.”

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Feeds San Antonio Donor America 89

The Modern Nonprofit

MARCH 26, 2024

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. This creates a more meaningful ask. Tag and thank them.

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Support Donor Community Retention 52

Nonprofit Tech for Good

JANUARY 13, 2020

Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. 2) Encourage to Volunteer. 5) Video.

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Action Donation Mobile Social Media 330

Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

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Work Fundraising Mail Integration 122

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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email Guide Marketing Online 52

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Email marketing analytics: help us track open rate, click-through, and donation conversions. Maybe pick up the phone and call a few of your donors! Here are three simple steps to get your started!

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Audience Donor Survey Demographics 82

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?

Donor 86

Donor Rhode Island Gift Tennessee 86

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Phone call. As a classic donor message format, emails are useful for communicating with donors of all ages.

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Communication Personal Donor Nonprofit 59

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Take advantage of paid media, social media, and email.

Donor 52

Donor Mail Retention History 52

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. percent , and 10 percent for mobile advocacy messages.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 102

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively.

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Data Donor History Demographics 98

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. If you’re sending an email, include a link that takes them to your online donation form.

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Donor Chicago Gift Children 95

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

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Relationship Donor Build Tips 99

Bloomerang

DECEMBER 15, 2023

Just sitting by the phone waiting for your donor to figure it out—and do all the work—is simply not going to cut it. Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Automate emails to your donors, making them aware of the opportunity.

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Gift Practice Companies Benefit 99

Bloomerang

MAY 15, 2023

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. It just might be! It’s a powerful tool for managing and growing relationships with your supporters.

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Data Gift Relationship Interaction 99

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Pick up the phone and say thank you.

Retention 76

Retention Rate Donor Strategy 76

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 142

Pamela Grow

OCTOBER 22, 2023

Initiate conversations via mail, phone, or email, and listen attentively. It’s not just about your mission; it’s about your donors’ passions, dreams, and vision for the future. To comprehend your donors’ ‘big why,’ engage with your donors regularly.

Donor 52

Donor Fundraising Relationship Survey 52

Neon CRM

MAY 12, 2023

Your membership management software should have some marketing and communications tools—like mail merge—that will help you keep communications personal but accurate. Report The Nonprofit Email Report Learn More What Did Members Do For the Organization This Year? Suppose your renewal letter is more of a renewal email.

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Template Free Guide Application 98

Qgiv

SEPTEMBER 28, 2022

These new supporters may have been inspired by the holiday spirit, a social media post from a friend or family member, or even a post or email from your organization. Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Highlight upcoming ways to get involved.

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Donor Virginia Retention Gift 69

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

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Strategy Develop Fundraising Nonprofit 106

DipJar

AUGUST 6, 2021

Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Volunteer retention is the last piece of your volunteer administration puzzle.

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Volunteer Program Management Retention 98

Qgiv

MAY 10, 2022

You’ll have received their contact information at this phase, so reach out via email, give them the occasional phone call, or send a piece of direct mail. The focus beyond this stage needs to be on donor retention. The retention stage. Many think this is the end of the donor funnel, but they’re mistaken.

Donor 59

Donor Help Info Retention 59

Qgiv

AUGUST 5, 2021

Reaching donors and engaging with them is important for donor retention! You can’t begin to engage your supporters on mobile without their phone numbers and permission to text them. Your donors will most likely provide their phone numbers on your donation form. That means more than half won’t make another gift to your nonprofit.

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Mobile Fundraising Contact Phone 98

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Follow up with an immediate automated, personalized thank you email. If they made an offline gift, mail a personalized thank you letter within 48 hours. Follow up with an automated, personalized thank you email.

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Gift Donor Time Mail 72

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. What next steps can you take to communicate more effectively by email, postal mail, and online? Launch a Text-To-Give, or Text-To-Donate drive : Your donor likely has a cell phone.

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Action Report Practice Fundraising 76

3rd Sector Labs

JUNE 30, 2014

Combat the challenges of donor retention? We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. While that’s understandable, it is also a big problem. Build a fundraising strategy?

Attention 157

Attention Data Donor Retention 157

Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.

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Calendar Retention Donor Empowerment 39

Bloomerang

JUNE 9, 2022

Volunteers, event attendees, annual fund donors, or people with whom you have engaged on some level through your emails and newsletters are often great candidates to move up the pyramid—they just need to receive some personal attention to motivate them. Follow up with a phone call. Narrow down top-tier donors to a small, select group.

Donor 109

Donor Gift Database Relationship 109

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

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Retention Rate Donor Lesson 53