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A Guide to Getting Started With Informed Delivery

NonProfit PRO

With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. This means that prior to getting your mail piece, recipients can click on your link and start donating. Here's how to use this service to your advantage.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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professionals

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. WCAG standards are important as they provide a comprehensive framework and standards for creating inclusive digital experiences that promote equal access to information for all types of people.

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[Free Mini Webinar] How to Grow Your Nonprofit’s Email List

Nonprofit Tech for Good

Date: Wednesday, January 10, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials.

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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. Email #1: Introduce the Campaign. Email #2: Follow Up With Unengaged Donors . 10 Giving Tuesday Email Templates. Provide campaign updates.

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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

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