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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The same practice goes when determining how successful each location is. This could mean changing your ad copy or pausing a keyword. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%.

Google 259
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Designing engaging and effective learning experiences 

Candid

Whether you’re trying to equip your team with the latest fundraising techniques or preparing volunteers to tackle new challenges, the quality of your training materials will impact your organization’s effectiveness. Evaluate and iterate on learning experiences. What is Instructional Design?

Design 104
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Report calls for shift to more equitable evaluation practices

Candid

A report from the Equitable Evaluation Initiative (EEI) and Grantmakers for Effective Organizations highlights how foundations are working to integrate an equity lens into their evaluation practices.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how this dynamic fusion can propel your nonprofit’s online presence and effectiveness, in a world driven by digital engagement. Measure Impact : Use the framework’s impact measurement techniques to assess the effectiveness of your ChatGPT-powered strategies.

Digital 292
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Philanthropic collaboratives are finding ways to more effectively measure impact

Candid

The practices of this relatively new form of philanthropy are still evolving. In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Modeling equitable grantee- and constituent-centered practices.

Measure 57
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An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

We offer some practical tips, some examples of funders doing this work, and some resources. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. Who manages the monitoring and evaluation? Who decides what is measured?

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Beyond the Audit: 6 Best Practices to Build and Strengthen Your Relationship with Your Audit Firm

sgEngage

Six Best Practices for a Stronger Audit Relationship Now, however, nonprofits and auditing firms are more likely to share and leverage their diverse experiences to better collaborate with one another. Maybe the organization needs additional help understanding new accounting guidance that is effective and the impacts on its financial records.