AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

Stream 98

Stream Content Virtual Product 98

Candid

MAY 1, 2024

In addition, our user experience team conducts extensive research—surveys, interviews, usability tests, and data analysis on specific areas where we know there is a need. For example, in designing a content-heavy page, we used an interactive element to hide or show some content until the user needed it, so as not to overwhelm them.

Build 62

Build Tools Problem Test 62

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Use ChatGPT to design and conduct surveys and market research. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. Check Bing out.

Las Vegas 221

Las Vegas Language Interaction Associations 221

Nimble AMS

MAY 20, 2024

As you work with your staff, try tailoring your training content to various user roles within your association to ensure the content is relevant and not overwhelming. For example, you could try routinely surveying your staff or implementation team about how they feel the adoption process is going.

Practice 140

Practice Adopt Associations Software 140

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. Invest in Instagram.

Advice 98

Advice Social Media Media Meme 98

Nimble AMS

NOVEMBER 11, 2022

Salesforce admins can build branded, personalized, and information – rich content , with the click of their mouse, to inspire an amazing member experience. . Whether you need a powerful survey solution like Survey Monkey or a secure documentation tool like Adobe Sign, Salesforce AppExchange has admins covered.

Associations 117

Associations Adobe Software Widget 117

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You’ll further test and refine the tool over time the more you use it to support your fundraising.

Tools 90

Tools Donor Fundraising Survey 90

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. “We The web is always changing.

Online 235

Online Hunger Metrics Drupal 235

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. Feedback/Survey Email Consistent feedback plays an important role in the Simple Development Systems model and you’ll want to incorporate it throughout your digital strategy. This simple survey is only one example of the many we’ve published throughout the years.

email 69

email Storytelling Newsletter Nonprofit 69

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

Stream 52

Stream Content Virtual Product 52

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Get Fully Funded

APRIL 4, 2024

Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Instead, try asking supporters to complete a survey after they’ve hit “submit.” Choosing images strategically.

Donation 110

Donation Strategy Nonprofit Gift 110

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. Testing Your Visual Story.

Design 247

Design Web Guide Slides 247

Whole Whale

JANUARY 27, 2023

Your nonprofit can join the conversation by answering questions relevant to your mission or content priority areas and build a following over time through thoughtful responses and participation/interaction on topics related to your nonprofit’s mission. Launch Polls & Surveys Start generating data by asking questions!

Awareness 52

Awareness Question Ideas Strategy 52

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 88

Donor Social Media Websites Content 88

Candid

JANUARY 30, 2023

As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Library of existing content. Professional support.

Nonprofit 117

Nonprofit Audience Library Research 117

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Then they placed the same ad spend against both.

Social Media 261

Social Media Video Marketing Practice 261

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. To test or preview your campaign, consider doing a soft launch first. Use this information to take an audience-first approach to building out the rest of your campaign.

Communication 98

Communication Campaign Channel Measure 98

AccelEvents

FEBRUARY 5, 2021

Too Much Content. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Virtual events have many benefits.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Saleforce Nonprofit

JULY 22, 2021

This framing captured the impact not only of the technology tools of their partners, required by certain funders, but also of the access to information for migrants, which would be measurable on an ongoing basis through surveys. Decision-making based on performance and financial management. Market forces. Field (i.e.,

Impact 120

Impact Management Organization Evaluation 120

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. Send a survey.

Ideas 98

Ideas Donor Work Online 98

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?

Case Study 75

Case Study Test America Studies 75

NetWits

JUNE 19, 2012

Relevant content. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. They test offers, messaging and more. Just look at some of the considerations: Frequency. Calls to action. Personalization.

email 150

email Test Conference Benchmark 150

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

Giving 96

Giving Museum New York City Boston 96

DNL OmniMedia

MAY 25, 2022

The more your audience enjoys your content, the more time and energy they’ll give to your organization. Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. Step 3: Design your market research survey.

Research 52

Research Marketing Survey Nonprofit 52

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 98

Online Fundraising Benchmark Adwords 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Send a paper survey to people asking what they care about, engage with them, share information they are interested in, and ask them to give.” Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. He also mentioned Quilt.Ai

Campaign 113

Campaign Fundraising Adobe Test 113

NTEN

JULY 3, 2014

One of the primary factors behind this decision was our need to create a strong integration between our CRM (Abila''s netFORUM) and our content management system. With WordPress, we were able to find an existing and fully tested integration that we could build on top of. Website survey – we have a survey live on the site now.

Case Study 98

Case Study Drupal WordPress NTEN 98

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. You can gather this information from your donor database, surveys, and other sources.

Donor 52

Donor Build Demographics New York City 52

Nimble AMS

SEPTEMBER 8, 2020

They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Collect slide decks and/or pre-record content. Upload content into your technology platform. Review and test your technology platform. Offer a variety of content. Webinar: Nimble AMS 101.

Virtual 78

Virtual Associations Sponsor Poll 78

sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. Perhaps we allow for click/action engagement for a full 365 days?

Metrics 115

Metrics Open Blackbaud gMail 115

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Identify preference for action: Create surveys; analyze behavioral data points; develop personas.

Donor 76

Donor Registration Map United Kingdom 76

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

OCTOBER 14, 2022

What type of content do they respond to best? blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. What other museums do they follow/enjoy visiting? How engaged are they? open rate, CTR.

Communication 77

Communication email Marketing Museum 77

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

The Modern Nonprofit

APRIL 18, 2023

conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results. Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

Guide 52

Guide Donor Fundraising Social Media 52