article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

article thumbnail

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Trend 308
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement .

Marketing 101
article thumbnail

4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). to secure a lead [i.e.,

Websites 328
article thumbnail

Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. Bonus, have interns take the Whole Whale content marketing and SEO course. Super customer support Most websites have contact us forms that people then slowly respond to.

article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. Even Gen Z loves direct mail. Ask for and append cell phone numbers.

Mail 81
article thumbnail

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Maybe I’m just a conference marketing geek, but I found the videos compelling and I wanted to watch them all! And by the way, now she has video marketing material in hand for her next event. Check out the video promo page.