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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. For a non-Shakespearean summary here is what is happening with the UA deprecation and how to plan. . analytics.js). .

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

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Ask A Nonprofit Specialist - Engaging the Board in Financial Reports

ASU Lodestar Center

An organization’s budget, financial statements and summary reports to Boards of Directors should all do the following: Set expectations (budget and/or prior year experience, plus acceptable variations to. The key to effectively using a dashboard is isolating the essential metrics aligned with measures of expectations.

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Free Report on Nonprofits and Copyright

Tech Soup

The report is intended primarily for arts and performance organizations, but it has a lot of material that's useful to anyone who works with online media, including great summaries of what is and isn't covered under public domain and fair use.

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Facebook Demographics

Beth's Blog: How Nonprofits Can Use Social Media

The demographics summary: The numbers : 44 million active users. I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. This slideshow came from the recent Forrester Consumer Conference (see here and here ). Facebook users are aging.

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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.

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Don’t Trust Me, Trust Science!

Connection Cafe

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.