Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 103

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 122

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Mail Support Channel Campaign 44

Nonprofit Tech for Good

SEPTEMBER 16, 2021

It’s important to step back and ask yourself: Are the stories we’re including in our fundraising appeals helping or harming the communities we’re striving to support? Framing stories around the deficits of a given community further promotes the negative stereotyping that racist systems have already imposed on them for years.

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Communication Fundraising Test Hints 279

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Tell a story about a person who benefitted from your donor’s support.

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Donor Chicago Gift Children 95

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Tips Fundraising Management Cancer 322

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 194

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are the answers to these questions impacting your fundraising? Pose a question, tease a story, or make an offer like a matching donation campaign. Uplift Voices in Your Community.

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email Marketing Strategy Tips 116

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! Social media.

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Digital Marketing Donor Channel 75

Neon CRM

AUGUST 18, 2023

Center impact stories and personal connection with the donor instead!) Did you receive the most donations on a day you posted an impact video on social media? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Set S.M.A.R.T. Goals S.M.A.R.T.

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Campaign Giving Tips Mail 98

The NonProfit Times

MAY 10, 2024

Nearly 70% of Gen Z respondents said impact reporting would increase their motivation for giving. However, statistical reporting needs to be balanced by stories that tug at the heart in ways young people can relate. Don’t disregard snail mail, even with your ‘very online’ youngest donors,” the authors wrote.

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Data Donor Giving Arlington 105

Candid

APRIL 6, 2023

Inspire your volunteers and donors with compelling examples and real stories of how your nonprofit makes a difference in the community. Transparent impacts: To build trust and establish credibility with prospective donors, highlight the measurable outcomes of your programs and your commitment to transparency. Posting on social media.

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Campaign Fundraising Mail United States 98

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This creates a more meaningful ask.

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Support Donor Community Retention 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Bloomerang

JANUARY 13, 2022

One way to remind donors that their contributions are valuable and their continued support is important is to remind them of their impact. If you typically send out one monthly newsletter, two social media posts that share a story of hope, and one encouraging email, double that number between the end of December and the middle of January.

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Fundraising Gift Donor Social Media 126

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Direct mail: For a more traditional approach, send fundraising flyers , event invitations, and thank-you notes to members of the community through the mail.

Marketing 52

Marketing Tips Influence Nonprofit 52

Neon CRM

NOVEMBER 30, 2023

Stories are powerful. It’s incredibly important for nonprofits to tell stories about their organization and the people they serve. Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. What is Nonprofit Storytelling?

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Storytelling Guide Nonprofit Story 52

The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. Make it convenient to opt-in to your mailing list. Provide quality content.

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Newsletter Social Media Storytelling Mail 105

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

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email Campaign Ideas Tips 91

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). 50 helps us feed one child for a week.”).

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Fundraising Mail Law Donation 332

CauseVox

NOVEMBER 18, 2021

CauseVox’s Year-End Fundraising Fair was a mini-conference featuring 16+curated sessions with a big impact on year-end fundraising. Who doesn’t love a good story? In the session, “5 Essential Stories to Drive Donations At Year-End” Nonprofit Marketing Expert Julia Campbell explained the value of stories for engaging donors.

Fundraising 79

Fundraising Social Media Sponsor Mail 79

The Modern Nonprofit

APRIL 18, 2023

Give each persona a name and story Assign each donor persona a name and create a brief narrative that describes their background, motivations, and relationship with your organization. Share stories of the individuals or communities your organization has helped and how their lives have been transformed through the support of donors.

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Guide Donor Fundraising Social Media 52

Bloomerang

AUGUST 31, 2022

We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them. Our neural activity increases 5X when listening to a story. 6 steps to telling your nonprofit’s stories. Act one – Set Up.

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Storytelling Guide Structure Audience 116

Neon CRM

AUGUST 25, 2023

They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! A call to action (CTA) button is the button on a website or other channel that prompts you to “Donate Now”, “Subscribe to Our Blog”, or “Learn More!” Nonprofit calls to action are what drive people to take the next step.

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Action Language Nonprofit Student 98

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! What is the quantifiable impact of each dollar amount raised?

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Gift Consultant Audience email 207

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Showing impact numbers and, more importantly, stories keep donors informed and engaged. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

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Donor Strategy Nonprofit Phone 98

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. Finding your audience part 2: matching to digital marketing channels. And it’s a big loss! Cultivate and engage. MASS EMAIL. DISPLAY ADS.

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America Digital Audience Channel 105

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. This is your opportunity to draw donors in with your story and get them personally invested in your cause. invested in your campaign.

Fundraising 79

Fundraising Articulate Audience Story 79

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. Follow these steps to tell a complete story : Select a protagonist. Define the problem.

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Guide Giving Nonprofit Metrics 114

Roundtree

SEPTEMBER 2, 2021

We help our clients design integrated multi-channel appeals. Tell a story. Rather, you need to tell a story about a person who has been impacted by your organization’s work. If you want donors to believe your organization makes a real impact in the lives of people, tell a story that puts the impact on display.

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Campaign Tips Channel Children 52

Bloomerang

JUNE 5, 2024

You can hand out information sheets, play inspirational videos, and invite live speakers to share their stories with attendees. If your auction has a sponsor, provide them with graphics and videos they can share on their channels to attract new faces. Form stronger relationships with community partners. Review your event’s results.

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Hosting Sponsor Software Stream 93

Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. Be sure to clean up your mailing and email lists to ensure all your current donors’ contact information is up to date, so they receive your communications. Looking for more donor retention strategies?

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Tips Giving Fundraising Profile 119

Connection Cafe

OCTOBER 26, 2017

For our Giving Tuesday campaign in 2015, our focus was impact via scholarships. Technology: As you can probably imagine, it’s important to ensure you have the right infrastructure to support donations, advanced segmentation, e-mailing those segments , tracking gifts and pulling reports to capture progress.

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New Mexico Mexico Story Mail 42

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. goals are: Specific: Make your fundraising goal clear and well-defined, whether it’s a specific fundraising amount, a target number of donors, or achieving a particular outcome or impact.

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Guide Fundraising Mail Metrics 52