Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Do more testing. Testing is a way to move from opinion to knowledge.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How have they engaged with past email campaigns? Understand Your Audience. Take a look at those in your target audience.

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email Marketing Strategy Tips 116

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors. How is your nonprofit incorporating the use of AI in its fundraising campaigns?

Campaign 113

Campaign Fundraising Adobe Test 113

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Tell me all about attribution.

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Donor Track Campaign Facebook 285

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

sgEngage

APRIL 11, 2022

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Make campaigning convenient for your supporters. .

Advocacy 74

Advocacy Awareness Virtual Campaign 74

Media Cause

JULY 14, 2023

However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? How do these align with your overall brand strategy? Your brand strategy and key messages should form the foundation for all of your donor communications, new and old. 6) Don’t Forget A/B Testing. Here’s how to start. Hint: they should!)

Communication 292

Communication Fundraising Test Hints 292

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Achieve

JUNE 8, 2023

It might be time for a capital campaign. Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. What are the key pitfalls to avoid when planning a capital campaign , especially if it’s your organization’s first?

Campaign 52

Campaign Phase Gift Studies 52

.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

Collaboration 221

Collaboration Marketing Integration Trend 221

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

Adwords 52

Adwords Campaign Search Headline 52

sgEngage

SEPTEMBER 20, 2022

For modern nonprofits, comm unicating with d onors , spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach. Train your team.

Digital 65

Digital Strategy Websites Test 65

Bloomerang

NOVEMBER 8, 2023

Year-end appeal strategies ask you to start planning in the summer and then to implement the drive in mid-October. Follow this plan for your year-end appeal strategy We’ve done the work for you. Here are the last-minute year-end appeal strategies to implement now: What’s your core year-end message? What do you do now?

Strategy 56

Strategy Social Media Rate Gift 56

CauseVox

MAY 17, 2024

But, if you’re unfamiliar with using email to get your message out there, and helping it stand out, all of that talk about automation, segmenting, and A/B testing your subject line can be overwhelming.

Guide 59

Guide email Marketing Nonprofit 59

sgEngage

SEPTEMBER 27, 2023

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. The strongest bonds are those that have been tested. With every campaign and goal, there will be missteps. Without it, your efforts to cultivate and steward donors won’t go very far. Reveal your failures.

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Retention Donor Build Strategy 83

Neon CRM

NOVEMBER 15, 2023

As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Tell stories in your direct mail campaign.

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Mail Campaign Donor Tips 52

Nonprofit Tech for Good

JANUARY 20, 2023

In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. It’s a strategy that works well in business, and it can do the same for nonprofits. This will help you create a more compelling and meaningful campaign. 4) Think of each fundraiser as a test.

Fundraising 347

Fundraising Nonprofit Ideas Virtual 347

Achieve

MAY 5, 2023

Peer-to-peer (P2P) fundraising, or social fundraising, involves having supporters fundraise on your behalf to leverage their networks to increase campaign success. This fundraising strategy has gained momentum in recent years. Planning your campaign a couple of months in advance will help you reach your fundraising potential.

Strategy 52

Strategy Fundraising History Portland 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. Test out the options. Use p op-ups only on desktop.

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Websites Work Test Nonprofit 309

Media Cause

JUNE 27, 2023

Consider Your Audience Before you begin planning your paid social campaigns, consider which channels would best reach the audiences you want to engage with and help you achieve your goals. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 68

Campaign Build Pledge Phase 68

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

Campaign 98

Campaign Ideas Giving Tips 98

Nonprofit Tech for Good

JULY 1, 2020

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events. Social media makes participating in campaigns easy and fun.

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Social Media Support Media Social 325

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. what actions you are asking them to take, etc.)

Social Media 52

Social Media Create Strategy Media 52

Pamela Grow

MARCH 14, 2024

Offer a skills testing assessment to measure a candidate’s capabilities. Next, make sure this employee has a clear path set to succeed in their next project and provide a designated time where they can ask questions or run through strategies. Conduct an initial interview with a predefined set of questions and criteria.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

Offer a skills testing assessment to measure a candidate’s capabilities. Next, make sure this employee has a clear path set to succeed in their next project and provide a designated time where they can ask questions or run through strategies. Conduct an initial interview with a predefined set of questions and criteria.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

SEPTEMBER 20, 2023

Whether you’re hoping to build a new website from scratch or revamp your existing digital presence, you’ll need the right strategies and tools to streamline the process. For example, a CTA that says “Donate towards our campaign!” To test the user experience of your website, consider using a free tool like Google Lighthouse.

Websites 52

Websites Donor Strategy Demonstration 52

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Social Media.

Campaign 88

Campaign Calendar Mail Contact 88

Allegiance Group

FEBRUARY 14, 2023

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. This article provides insight and perspectives on donor acquisition strategies for direct mail. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Bloomerang

JUNE 7, 2022

This is why it’s so important that you take a strategic approach to creating the message you share and develop the right marketing strategy to get the letter to the right donors at the right time. . 5 strategies to boost annual fundraising success. 5 strategies to boost annual fundraising success. We’ll review: .

Strategy 91

Strategy Tips Mail Database 91

NonProfit Hub

SEPTEMBER 30, 2020

The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies. Test ideas you have found throughout the industry in your own organization to see how they work for you.

Marketing 89

Marketing Data Strategy Test 89

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start.

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Action Fundraising Nonprofit Gift 292

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Testing your initial plans through stakeholder interviews.

Audience 83

Audience Campaign Phase Virtual 83

DNL OmniMedia

MAY 25, 2023

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. For instance, when recognizing a donor , you might thank them for their most recent gift and give an update on a campaign that they recently supported. Personalize communication.

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Relationship Build Donor Strategy 52