Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

CauseVox

JUNE 9, 2021

Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Tip: Schedule a demo with our team on how you can quickly start a peer to peer fundraising campaign for your virtual fundraising event. What will not have a good ROI? Donation Matching Drive.

Ideas 98

Ideas Online Fundraising Charity 98

Care2

JUNE 10, 2010

There’s a terrific nonprofit track on June 16th with seasoned nonprofit campaigners ranging from Carie Lewis from the Humane Society of the United States to Alan Rosenblatt from Center for American Progress. Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline.

Campaign 58

Campaign Massachusetts DC Washington 58

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.

Benchmark 62

Benchmark Digital Trend Report 62

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI).

Marketing 52

Marketing Social Media Nonprofit Integration 52

Everyaction

APRIL 23, 2018

Leverage the power of social networks with peer-to-peer fundraising campaigns. This type of social fundraising campaign harnesses the power of that personal network-based trust to help you promote your organization through your existing members. Activate & organize supporters on and offline.

Effective 40

Effective Test Social Media Offline 40

DNL OmniMedia

MAY 25, 2022

For example, you can compare this year’s year-end giving campaign to last year’s. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low. Budgeting and forecasting for future campaigns.

Analytics 52

Analytics Org Adwords Metrics 52

Everyaction

APRIL 30, 2018

Data-driven direct marketing campaigns. Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Data-driven direct marketing campaigns. Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Tying your event to a fundraising campaign may be relevant to you, but then that makes your event all about you.

Fundraising 64

Fundraising Hosting ROI Captivate 64

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). What is the ROI? Before you can get to point B, you need to know where you are coming from. Where is your organization today? Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. The Pink Chaddi Campaign leveraged Collective Action. The Obama Girl.

Social Media 106

Social Media Media Social Aggregator 106

Care2

APRIL 5, 2011

Join Jeff Regen of M+R Strategic Services, Adam Scruggs of the Human Rights Campaign and Justin Perkins of Care2, and hear them discuss how rapid, multichannel conversion strategies can turn your new online supporters into multichannel donors. See case studies and data on what’s working and what’s not.

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Encourage your offline members to donate online so you can capture their email addresses.

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. In this session we’ll throw those rosy-eyed glasses onto the bonfire and talk (nicely) about notable social media campaigns that didn’t deliver. Trust me.

Comment 97

Comment Artist Social Media Hype 97

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. A more recent and timely example is EpicChange 's Mother's Day fundraising campaign. " Many participants agreed that tweets, while short, can be powerful and can elicit action.

Social Media 66

Social Media Twitter Media Social 66

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" They are still extremely useful in branding your campaigns so take advantage of them.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Firstly, know what you want to get out of your campaign or communications online.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story 90

Story Platform Build Organization 90

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" About 43% of users say they "feel as strongly" about their online life as their offline.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" By noon it was $500 and by 9 p.m. We received 44 online donations in all. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Saleforce Nonprofit

JULY 6, 2021

By extending the Salesforce platform with online and offline payment management capabilities, FinDock customers are able to take full advantage of the Salesforce Customer 360 platform. Now it’s easier to track campaign performance, projected versus realized income, and various insights with regards to payment methods and channels.

Fundraising 116

Fundraising Method Channel Donor 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution. How do you balance online action with offline engagement?

Comment 95

Comment Social Media Jordan Cancer 95

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Panelist: Charlene Li, Thought Leader, Altimeter Group 4. Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

OCTOBER 29, 2009

My first campaign job was in 1995 at Colorado NARAL. Over the many intervening years, I've worked on many campaigns. These days, I'm far more likely to step back and marvel at how much easier it is to do some of the basic work of campaigns than I am to test a phone tree.

Offline 58

Offline Integration Campaign Online 58

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" on the eternal quest for the perfectly integrated online/offline fundraising database."

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Firstly, know what you want to get out of your campaign or communications online.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution. How do you balance online action with offline engagement?

Social Media 79

Social Media Cancer Jordan Kiva 79

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Here's some numbers: 30% repeat donors to a Leng Sopharath campaign.

Analysis 50

Analysis Reflection Experiment Time 50

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

Mail 34

Mail Social Media Advocacy Online 34

CauseVox

JUNE 1, 2021

These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.

Websites 52

Websites Fundraising Site Create 52