NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NetWits

NOVEMBER 22, 2011

In this session we’ll discuss key metrics to use when planning next year’s event, outline performance indicators to turn zero and mid-tier participants into fundraising powerhouses and provide a reporting refresh to make sure you’re accessing all your event data. Motivate Participants and Fundraisers with Powerful Email Campaigns.

Consultant 196

Consultant Free Strategy Slides 196

TechImpact

JUNE 19, 2014

Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Other easy first metrics to report on include the number of visitors landing on your website per day, or the number of clicks your Twitter account receives in a given week.

Measure 209

Measure Minnesota Analytics Nonprofit 209

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

Design 99

Design Marketing Metrics Measure 99

Nonprofits Source

APRIL 15, 2024

To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops). Create and share surveys.

Marketing 52

Marketing Fundraising Tips Registration 52

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

Data 100

Data Change Boston Literacy 100

Bloomerang

AUGUST 23, 2023

To launch successful, engaging online campaigns, your nonprofit needs a peer-to-peer fundraising platform that meets your unique needs. Donors won’t just give to a peer-to-peer campaign—they’ll be more likely to continue donating over the long term. Donors give to the campaign pages. Learn more about pricing.

Platform 83

Platform Giving Fundraising Software 83

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. It also points to the accelerated shift in funds from offline to online. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

CauseVox

JUNE 7, 2021

Colleen was new to setting up a peer-to-peer fundraising campaign, and had been working with offline donations for a long time. By the end of the campaign, they had raised nearly $20,000. CauseVox’s Activity Metric Helps Hike-A-Thon Participants Meet Their Goals. This was more effective than they expected.

Virtual 73

Virtual Raise Story Picture 73

Amy Sample Ward

JUNE 3, 2010

I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What metrics are valuable in measuring success of social media tools for organizing? How to Participate. New to #4Change?

Local 145

Local Community Organization Netsquared 145

AccelEvents

AUGUST 10, 2020

The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. For more information on how to use these responses to calculate your net promoter score, check out our post on the 9 Key Metrics for Tracking Event Success. Ask NPS questions early. Make it super easy.

Survey 98

Survey Virtual Question Sponsor 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Non Profit Quarterly

APRIL 20, 2023

In addition to dealing with the inequitable application of content-moderation policies, women, BIPOC, and LGBTQ+ users have faced organized right-wing campaigns to have them removed from the platforms. These barriers and disruptions to visibility, access, privacy, and safety impact people’s online experiences—and have offline consequences.

Social Media 94

Social Media Media Strategy Social 94

Top Nonprofits

DECEMBER 31, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. DonorPerfect experts designed the 2022 Fundraising Calendar to help you improve your organization’s key metrics.

Foundation 52

Foundation Tips Strategy Fundraising 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Then, assess relevant metrics to see which types of content receive the most engagement. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. With Buffer, you can drive traffic to your event registration through strategic social media campaigns.

Software 52

Software Tools Management Registration 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice. Additional Tips.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

He shared a campaign called Testi-monials , created by FCB Cape Town for CANSA which is setting out to remove the awkwardness around talking about testicular cancer, and drive awareness about “how important it is that men not only talk balls but take care of them too.” Marcelo talked about how humor can capture attention.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. After all, the Web earned gobs of cash for Barack Obama’s presidential campaign. I agree with her points: Causes facilitates the spread of your organization's message.

Washington 85

Washington Metrics Facebook Donor 85

AccelEvents

AUGUST 10, 2020

The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. For more information on how to use these responses to calculate your net promoter score, check out our post on the 9 Key Metrics for Tracking Event Success. Ask NPS questions early. Make it super easy.

Survey 59

Survey Virtual Question Sponsor 59

NetWits

MAY 26, 2011

When used specifically with offline campaigns, appeals or ads we can use as a source metric. Additionally, traffic from certain websites might suggest partnership opportunities–or from specific social networking sites can help determine communications focus opportunities for future campaigns.

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Review upcoming content for programs, campaigns, and other organizational activities. You should also have a spot where you can plugin your key metrics later once content has been published. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Even though online revenue grew last year and the year before, every individual email metric declined. Monthly sustainer gifts are clearly a win-win for nonprofits and donors.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

AUGUST 9, 2013

However, it’s worth noting that that majority of money raised by nonprofits today is still through offline channels like Direct Mail. Marketing Research Metrics Nonprofit Online Fundraising'

Charity 77

Charity Studies Money Donation 77

Bloomerang

AUGUST 28, 2023

This can help save time when drafting donor outreach campaigns. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Engaging emails. Similar to direct mailings, make sure you can create and save templates for your nonprofit’s emails.

Profile 93

Profile Software Nonprofit Donor 93

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. The concept of empowering individuals to fundraise for a charity by asking their friends to donate has been around for years offline. Giving Tuesday is also promoting many of the ideas in Giving 2.0

National 120

National Giving Afghanistan Iraq 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.”

Social Media 97

Social Media Training Train Network 97

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. Marketing campaign management. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g.,

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. That makes executing campaigns so much easier for us.

Social Media 189

Social Media Foundation Examples Media 189

Amy Sample Ward

JUNE 6, 2011

It’s deeper than engagement, and longer than campaigns. What that translates to is that a movement is built on collaboration, incorporates co-design between individuals and organizations, and remains focused, even during an event or campaign, on lasting, real impact. Look first at your organizational metrics.

Build 220

Build Community Technology Action 220

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Google Analytics – [link]. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

The potential for an army of bot trolls to disrupt an activism campaign. Bots needs to be designed increase engagement, support and inspire offline action. The app gives you a dashboard that gives you metrics and you can also track conversion rates on the landing pages that you send users to. .

Script 103

Script Ethiopia Nonprofit Facebook 103

NTEN

SEPTEMBER 24, 2009

2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success. As these metrics rise, you will have a solid indication that users are engaging more deeply with your nonprofit or cause. 3 - Your People Are Your Impact. Conclusion.

Facebook 99

Facebook Money Raise Strategy 99

Connection Cafe

JULY 27, 2012

Calendar-based campaigning. Separate team and metrics for online marketing. No calendar and/or campaign coordination. Separate databases for online/offline. Shared metrics. Minimal online marketing. Not financially committed to a second channel. Second channel constitutes 5-20% direct response revenue.

Channel 32

Channel Calendar Metrics Offline 32