Taking Advantage of Texts for Fundraising and Supporter Engagement
Bloomerang
JULY 30, 2021
An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Take this stat from the M+R report mentioned above: Organizations have 50 mobile numbers in their contact list for every 1,000 email addresses. They make data collection easier.
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