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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Gabriela Cowperthwaite’s 2013 tearjerker circles around an orca named Tilikum, who was captured at two years old and held captive in various aquatic zoos until his death 25 years later. But a great documentary changes the course of our culture, economies and public policy. Take Blackfish. But it’s more than that. Influence.

Audience 156
article thumbnail

How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Gabriela Cowperthwaite’s 2013 tearjerker circles around an orca named Tilikum, who was captured at two years old and held captive in various aquatic zoos until his death 25 years later. But a great documentary changes the course of our culture, economies and public policy. Take Blackfish. But it’s more than that. Influence.

Audience 156
professionals

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Why Every Nonprofit Needs a Good Copywriter

NonProfit Hub

Lucky (or maybe unlucky) for copywriters, their brains have been trained to spot those errors in every piece of writing they see. This can be used to your advantage so that everyone from Gen-Zers to Baby Boomers finds your advertising captivating and relatable. Good copywriters are allergic to linguistic mistakes. Consistency.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Speak to the part of the brain that controls action-taking. Five Ways to Ensure Your Event Makes Headline News – Kathryn Hall joins npEngange and gives advice on how to make sure your next event gets the love and attention it deserves from the media. Tell stories. Evoke emotion. Ready for this? You can do it.

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