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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Provides information on the ad buyer and funding entities behind political/issue ads. Allows filtering ads by country/region and categories like politics, social issues, etc. Shows ad creatives, spend estimates, and targeting criteria for issue/political ads. May not allow visibility into US ads.

Library 104
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Before your event, use an email series to give supporters a refresher on the policy issues you’re working on and how they’re impacting the community. Providing a low-commitment entry point to your issues can help pique people’s interest and give you a great starting point for moving them up the ladder of engagement.

Virtual 163
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Move DEI Beyond Words

.orgSource

Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. Attaching benchmarks to your statement provides structure and something for people to work toward. Review our hiring and onboarding policies to ensure that they are equitable and fair for all applicants.

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3 Grassroots advocacy milestones to meet this month

EveryAction

Many organizations delayed their policy agenda-setting until they were certain which party would be in control of each chamber of Congress. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.

Advocacy 198
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Board diversity strategies to help nonprofits achieve success

ASU Lodestar Center

With the recent pandemic, civil unrest and racism conversations front and center, nonprofit organizations are working overtime to serve communities deeply affected by these issues. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals.

Help 96
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Muslim Giving 101: An Introduction for Fundraisers & Nonprofits

Nonprofit Tech for Good

Recently, Lake Institute paired up with the Institute for Social Policy and Understanding (ISPU) to learn more about American Muslims’ giving practices. But before we get into that study, some basic understanding of Muslim beliefs are paramount.

Giving 258
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Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

If you have had issues fundraising in the past, consider evaluating the strengths and weaknesses of your previous efforts.By Giving thresholds markedly defining major gifts prevents later issues, such as divisions between different fundraising programs. Are you financially stable? Do you have enough resources to fund a program?

Gift 52