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End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns

M+R

We reviewed some early 2023 returns a few of weeks back , and now we’re taking a closer look at email tactics. Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. It may seem dispiriting when you craft the perfect email and only.05%

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How Many Year-End Giving Emails Should I Send?

Neon CRM

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

No matter your role, the following 10 simple fundraising tips are guaranteed to improve your effectiveness. Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch. Person-to-person matchmaking, though, is just the beginning.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Make sure to check out these email fundraising ideas.

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5 Essential Employee Retention Tips for Nonprofit Managers

sgEngage

Consider these tips for motivating gift officers with goals and incentives: Use your data to find realistic targets. You’ll need to not only collect it to measure progress and discuss performance but also to establish benchmarks for future reference and growth. It’s also objectively measurable through concrete KPIs.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. It’s important to set expectations and budget accordingly.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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