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Top 12 Social Media Insights for Nonprofits in 2012

NetWits

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. House Social Network Use Holds Steady at 13%.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Source: Monitor Institute.

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What You Need to Know About Nonprofit Social Network Use

NTEN

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. Your input in the discussion would be most welcome. New fundraising campaing? Try Causes!

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. The type of content I share that supports these objectives includes: the best links on strategy and tactics for Facebook, discussion questions, and responding to people's questions. I have not done this yet.

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. Explain in detail what aspects of their stories you want them to share, why you want them to share, and the social media platforms you want them to use.

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Is the Future of Social Media Much Different for Non-profits?

NetWits

It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your attention to what’s being discussed. What department is your social media program in? What’s your 2011 social media budget? Interesting, but not unexpected.