EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

APRIL 2, 2018

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Published by Nonprofit Marketing Guide. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download. Most of the reports listed are based on U.S. nonprofit research. Published by CECP.

Research 248

Research Report NGO Asia 248

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 98

Online Fundraising Benchmark Adwords 98

Neon CRM

NOVEMBER 17, 2023

Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!) method of keeping in contact with your members. How to Measure Your Success Of all the strategies we’ve shared so far, email marketing offers the most easily measured metrics. After all, 91% of all US consumers check their email daily.

Strategy 98

Strategy Measure Social Media Metrics 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Luckily, a lot has changed.

Digital 122

Digital Program Tips Nonprofit 122

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Effective 278

Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 197

Marketing Fundraising Test Nonprofit 197

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie! of their total audience.

email 52

email Rate ROI Social Media 52

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc.

Denver 57

Denver Colorado Social Media Info 57

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Sign-up from anywhere – make sure you’re providing a way for people to sign up from the side bar or other clear area on every page and not just by finding your “contact us&# page.

email 169

email Marketing Nebraska Omaha 169

Nonprofits Source

MARCH 10, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 49

Linkedin Marketing Strategy Work 49

Media Cause

MARCH 29, 2023

An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. If your nonprofit is interested in our SEO services or learning more about nonprofit marketing, contact Media Cause today! There are multiple benefits to an SEO audit that you may not be aware of.

Analysis 52

Analysis Nonprofit Google Search 52

Nonprofits Source

APRIL 3, 2019

What Does This Mean For Your LinkedIn Marketing Strateg? As a result, more and more brands will start moving to LinkedIn for their marketing needs because there is no platform that compares to the organic reach and engagement you receive. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 40

Linkedin Marketing Strategy Work 40

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Campaign Tactics.

Facebook 215

Facebook Raise Fundraising Audience 215

NonProfit Hub

SEPTEMBER 29, 2014

While you are working on your logistics and the governance, don’t forget to take some time to develop an initial nonprofit marketing plan. What is the ultimate goal for your marketing? Marketing is an ongoing, year-long effort. Your first nonprofit marketing plan shouldn’t be just a one-time event. Know Your End Goal.

Marketing 70

Marketing Create Nonprofit Campaign 70

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Classy.org] 63% of nonprofits use personalization in their email marketing.

Statistics 208

Statistics email Marketing Benchmark 208

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Run Agile sprints, marketing campaigns, and other initiatives to support your nonprofit’s goals. Software solutions keep the nonprofit sector in motion.

Software 90

Software Free Tools Adobe 90

Forum One

MAY 11, 2021

Marketing technology (aka. MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. Next to a fully-integrated marketing stack, easy of use is an important factor when it comes to how successful it will be. 5 tips when considering the right MarTech stack.

Tools 52

Tools Tips Integration Evaluation 52

Cloud 4 Good

FEBRUARY 23, 2022

For example, a donation is related to a donor, a payment, a fund, ledger entries, soft credits, contacts tied to this donation, and many other objects. Webinar: Taking Blackbaud CRM (BBCRM) To A New Level With Salesforce Marketing Cloud. Blog: What Can Marketing Cloud Do For Nonprofits?

Blackbaud 88

Blackbaud Report Analytics Database 88

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. In the next step, capture only the personal contact information needed to complete the donation. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

Mobile 59

Mobile Guide Giving Fundraising 59

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. And you need updated contact information. We had also blogged earlier on the topic.

Data 133

Data Management Rate Benchmark 133

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Forum One

OCTOBER 13, 2022

Presenter(s): Steven Bond, Managing Director of Digital Marketing, Forum One; Christina Crawley , Managing Director of Marketing, Forum One. Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media spend.

Colorado 46

Colorado Digital Audience Denver 46

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. 79% of major gift data is never entered into the CRM. 71% of officers say that too much time is spent on data entry.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Create a leadership team.

Volunteer 94

Volunteer Program Roles Training 94

3rd Sector Labs

JUNE 17, 2014

As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. . QUESTION: Where can I get benchmarks for retention by sector? There is a law of diminishing returns, where additional contacts are going to cause you to lose money on that donor’s giving. CAITY: Great question.

Retention 148

Retention Donor Data Advice 148

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. This includes maintaining donor profiles (demographic information, contact information, preferences, etc.) Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format. All Rights Reserved

Blackbaud 90

Blackbaud Benchmark Nonprofit Chart 90

DNL OmniMedia

OCTOBER 13, 2020

For example, calling the donor, scheduling lunch meetings, and sending thank-you notes and marketing emails. Benchmarks that determine what the next steps would be. The easiest way to do so is to set frequent benchmarks to assess progress along the way. Nonprofit Email Marketing: The Ultimate Guide for Online Engagement.

Effective 98

Effective Management Guide Fundraising 98

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

OCTOBER 30, 2013

You don''t have access to every news outlet, generating millions of dollars worth of earned media, or the funds to spend millions of dollars on advertising and marketing. According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period.

Social Media 77

Social Media Money Raise Media 77