Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this?

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Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

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Story Report Data Blended 58

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. This helps viewers better understand your daily operations and impact. Therefore, be sure to promote various opportunities for them to make an impact.

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Social Media Metrics North Carolina Media 52

ASU Lodestar Center

APRIL 1, 2022

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

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Saleforce Nonprofit

JULY 22, 2021

Nonprofits, corporate foundations, social enterprises, and organizations working in the social sector can struggle with how to approach understanding their impact: How do they know that changes in their beneficiary group are due to their interventions? How rigorous or complex should the analysis of impact data be? Mexico border.

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Impact Management Organization Evaluation 120

EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? It helps if they’re easy to understand, shareable, and engaging across a broad audience. One of our favorite parts is their “Pushing Impact” section. Annual reports are a staple of nonprofit life.

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Report Organization PDF Tanzania 180

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Raises more funds by sharing compelling stories about your mission. Expands visibility and credibility in the community by showing your impact.

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Marketing Guide Nonprofit Channel 52

sgEngage

JANUARY 17, 2024

As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. With nearly half a billion podcast listeners worldwide today, the format is very promising for nonprofit professionals who have detailed stories to tell. Produce content for a low cost.

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Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

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WordPress Content Strategy Create 52

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

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email Service Marketing Metrics 52

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. How are the answers to these questions impacting your fundraising? From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

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email Marketing Strategy Tips 116

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story. Be clear about your target audience. Be authentic.

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Strategy Tips Nonprofit Conservancy 110

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Craft a compelling storyline.

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Video Support Tips Audio 105

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

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Social Media Data Strategy Media 98

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Transparency.

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Social Media Media Guide Social 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

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Strategy Fundraising Social Media Nonprofit 253

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

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Rate Track Donor Metrics 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

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Communication Campaign Channel Measure 98

Achieve

MAY 24, 2024

Use relevant hashtags in your caption to expand your audience and bring in new supporters. Detail the purpose of your text fundraiser, steps to sign up, and the impact donors’ contributions will have on your mission. Reiterate the impact this will have on your mission.

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Retention Rate Donor Campaign 52

Bloomerang

JUNE 1, 2022

These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better.

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Guide Giving Nonprofit Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

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Report Data Metrics Analysis 68

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. The good news? Tools for Success.

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Gift Develop Measure Blackbaud 81

Classy

JULY 14, 2021

Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Experience Our Nonprofit Event On-Demand.

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Virtual Professional Marketing Fundraising 105

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Capture your stories!

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Marketing Guide Metrics Nonprofit 69

Neon CRM

SEPTEMBER 1, 2023

Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Leaders can use data to demonstrate the impact and effectiveness of existing programs, showcasing success stories, participant feedback, and measurable outcomes. Surveys can be a great tool for this.

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Guide Business Support Metrics 52

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

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Measure Impact Program San Francisco 50

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides.

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Lesson Fundraising Digital Test 59

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. This is exactly what their readers want to see.

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Neon CRM

DECEMBER 8, 2023

Tip #1: Seek Companies with Similar Audiences When you’re beginning your research, look for organizations that share your same audience. While they may not be multi-billion-dollar corporations, they likely have valuable connections with the local audiences you’re trying to reach.

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Tips Sponsor Nonprofit Relationship 52

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself.

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Demographics Retention Donor Research 78

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. If you’re not delivering personalized content, your email could negatively impact your relationships.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Tracking for Impact and Learning. Metrics for Movements.

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Design Marketing Metrics Measure 99

Greater Giving

SEPTEMBER 14, 2023

This post delves into the pivotal role of the Invitation and Marketing Chair, exploring their responsibilities, essential skills, and how they weave a captivating story from the initial invitation to the final follow-up. Analyze campaign metrics to optimize strategies, ensuring that each effort adds to an event that exceeds expectations.

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Roles Captivate Blended Social Media 40

The Modern Nonprofit

SEPTEMBER 12, 2023

Earlier planning translates to engaging donors better, chalking out impactful messaging, gaining higher donation totals, and mitigating last-minute woes. Narrate efforts, struggles, victories; share human stories that tug heartstrings and open purse strings. Setting Up Tracking and Metrics What’s measured gets managed.

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Fundraising Synchronous Platform Campaign 59

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. The good news?

Gift 52

Gift Develop Measure Blackbaud 52