Greater Giving

MARCH 16, 2023

One way to differentiate your organization and drive greater giving is through the power of storytelling. Storytelling in Fundraising is a powerful tool that can help nonprofits connect with donors, inspire action, and create meaningful impact. People connect with stories that are relatable and personal. Make it Easy to Donate.

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Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Candid

MARCH 22, 2022

The answer: tell an engaging story. But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? Next it's really understanding how to properly develop your story so it has the problem, the solution, the impact and the ask, right?

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Through stories, people can speak out their minds, share wisdom, and pass information to others. Generating compelling stories is no longer a luxury or a choice for nonprofits. Select Your Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2017

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can collect fantastic, compelling stories, but if no one hears or sees them, they fall flat. Your employees have great stories to share!

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. How and Why Stories Can Bust Nonprofit Silos – Guest Post by Miriam Brosseau and Stephanie Corleto . Stories are for people.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

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Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

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Story Storytelling Chapter Teach 52

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. 2021 Year End Success Stories. And now, a deeper look at what worked: Content and Storytelling for Year-End Fundraising Gains with Hope Services. Increased sense of urgency .

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Understand Your Audience. Take a look at those in your target audience. Pose a question, tease a story, or make an offer like a matching donation campaign. Embrace Storytelling.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Communicate with your audience by showing engaging photos of your work or a testimonial.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. .

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels. 7) Tell your story.

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Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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sgEngage

MARCH 22, 2022

Segment your audience . Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. They believe direct mail is better at telling a touching story and conveying facts than digital methods.

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Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Storytelling is a powerful way to connect with your followers.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc. You also need to talk to everyone, not a specific audience. This message is going to be different from any other advertising or marketing message as PSAs have stipulations. .

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NTEN

FEBRUARY 14, 2012

Everyone knows when they hear, watch, or read a good story. Stories are powerful. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence. Storytelling is the most powerful tool nonprofits have at their disposal.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Story Storytelling Chapter Teach 47

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) You can facilitate donors’ participation by telling the story of their tangible impact. Use audience segments to appeal to your target audiences.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 5) Raise money using Facebook Live.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

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Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences. You can reimagine old footage or images by giving them new life on your social media channels. Strengthen your brand story. Personalize your content.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants. led the bilingual tweet chat.

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Connection Cafe

SEPTEMBER 27, 2019

One of the most effective ways this can be done is through storytelling. But how do you craft your story in a way that gets across your message while emotionally connecting with people? Topics Discussed in This Episode: Why stories are so valuable in getting people to engage with an organization or cause. Blackbaud University.

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Storytelling Podcast Blackbaud University 25