Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Campaign Planning. Post-Campaign Activities.

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Audience Campaign Phase Virtual 83

Bloomerang

FEBRUARY 26, 2024

In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns. The post Using Segmentation To Boost Engagement In Email Campaigns appeared first on Bloomerang.

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email Campaign Gartner Retention 89

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

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Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Campaign Tips Online Fundraising 85

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Regular updates keep your audience engaged and informed about your activities.

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Social Media Media Social Influence 328

Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Storytelling Audience Tips Captivate 105

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Strategy Fundraising Social Media Nonprofit 266

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

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Campaign Online Fundraising Social Media 98

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

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Greater Giving

MARCH 22, 2024

We are in the season of renewal, and it’s the perfect time for nonprofit leaders to re-evaluate their fundraising strategies for spring. Reassess Your Goals and Audience Align with Donor Preferences Spring cleaning isn’t just for closets! This injects a touch of seasonal fun and attracts a broader audience.

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Strategy Fundraising Storytelling Trend 59

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Allegiance Group

APRIL 23, 2024

Instead, as you plan out your fundraising campaigns for the weeks and months ahead, now is the perfect time to get back to the basics. Political campaigns might raise $20 billion at most, whereas nonprofits raise closer to $500 billion at least. But you may need to think differently about the timing of your campaigns.

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Nonprofits Source

MAY 6, 2024

In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Use automated personalization tools.

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Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Media Fundraising 247

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

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Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare?

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Campaign Guide Fundraising Storytelling 52

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Take a look at those in your target audience. Where do they live?

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email Marketing Strategy Tips 116

Elevation

JANUARY 18, 2023

You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “ content marketing strategies ” that people have been using for centuries to win over partners and pursue long-term relationships. Content marketing encompasses all of these.

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Content Strategy Nonprofit Social Media 98

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

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Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

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Campaign Tips Fundraising Contest 75

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Any campaigns already live when the changes roll out won’t be impacted until March 17, 2022. Focus on Owned Audiences.

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Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A thorough, thoughtful strategy takes the guess work out of the daily operations of your nonprofit.

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Practice Strategy Guide Fundraising 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Consider expanding beyond those platforms to test and reach a wider audience.

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Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. As we head into the new year, you’re likely evaluating last year’s successes and shortcomings, making this the perfect time to adjust your marketing strategies.

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Audience Marketing Nonprofit Search 98

DonorPerfect

DECEMBER 7, 2022

While no two campaigns (or even donors) are identical, there are some critical components to your goal-based fundraising that, when messaged to your audience, can make a significant difference. The post Market Your Goal-Based Campaign With These Four Details appeared first on Nonprofit Technology & Fundraising Blogs.

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Goal Campaign Marketing Audience 98

DipJar

JANUARY 31, 2022

If you’re behind on your 2022 digital campaigns or just want fresh tips to liven up your social media strategy, be sure to tune in for this webinar with Kristy Fontelera, Chief Marketing Officer at Funds2Orgs and Elsey Enterprises. Audience segmentation for all campaign types.

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Social Media Strategy Media Social 96

NonProfit PRO

AUGUST 19, 2021

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed.

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Let your audience know that you’ll be participating this GivingTuesday! Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. . Build Excitement. Don’t be afraid to ask!

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email Campaign Template Gift 127

Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Let your audience know that you’ll be participating this GivingTuesday! Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. . Build Excitement. Don’t be afraid to ask!

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email Campaign Template Gift 127

Bloomerang

MARCH 21, 2023

Millions of people around the world followed Taylor Swift’s promotional campaign for her Midnights album—a feat that proves she knows what she’s doing when it comes to marketing. Four marketing strategies that Taylor Swift used that your nonprofit can implement too 1) Give your fundraising campaign a creative and memorable theme.

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