Tech Soup

NOVEMBER 24, 2021

In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit. When people research a cause they are interested in, the two main channels they use are Internet searches and social media.

Content 65

Content People Audience Calendar 65

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. Create a Content Calendar. A content calendar will help ensure you have new content in the pipeline and are publishing at the most relevant times. Deep knowledge of writing well.

Content 52

Content Channel Search Case Study 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. Become Your Own Publishing Powerhouse with LightBox Collaborative’s 2014 Editorial Calendar guest post by Holly Minch.

Calendar 106

Calendar Measure Strategy Digital 106

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

Facebook 258

Facebook Los Angeles Online Effective 258

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Here are easy-to-implement content ideas to help fill out your social media calendar.

Social Media 98

Social Media Content Ideas Media 98

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Use these insights to determine which channels to prioritize sending your messages through. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. Nonprofit awareness days allow you to generate visibility for your nonprofit and connect directly with your audience—often reaching beyond your typical supporter base. Create Your Own 2023 Awareness Day Calendar.

Awareness 75

Awareness Calendar Nonprofit Issue 75

sgEngage

OCTOBER 12, 2022

Prior to rolling your plan out to a larger audience, ask those closest to your organization—like your GivingTuesday committee members and top fundraisers—to review your messaging and toolkit. When thinking about your audience , consider the following: Who will read or view the communication and why?

Blackbaud 95

Blackbaud Social Media Audience Campaign 95

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

M+R

JULY 27, 2023

in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY). Across all digital channels, the test group gave 22% more revenue per donor! That’s not the shocking part.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Use concise language and engaging visuals to effectively convey your message and capture the interest of your audience. It serves as a platform to drive traffic, educate, and engage your audience.

Websites 52

Websites Calendar Registration Nonprofit 52

Classy

MAY 12, 2021

The following seven steps help you navigate the confusion about what to post on which channels and when. Try browsing various aspirational accounts to get your creativity flowing or check out the sample week of nonprofit social media posts for seven of today’s most engaged with channels. Choose the Best Channels to Post on .

Social Media 99

Social Media Template Marketing Create 99

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

Facebook 215

Facebook Raise Fundraising Audience 215

NonProfit Hub

NOVEMBER 12, 2014

One way to get organized and more strategic is to use an editorial calendar. An editorial calendar provides you with a broad overview of your whole content marketing plan and outlines exactly what needs to be completed when. Here are six steps to getting your editorial calendar started. Define your audience. Instagram?

Calendar 49

Calendar Content Track Marketing 49

Achieve

JUNE 2, 2021

Tech-savvy audiences like millennials are also familiar with automated emails and tell the difference between a generic email sent to a thousand people and one written personally for them. . Some nonprofits even send annual calendars as a way to remind annual supporters to make their year-end donations. . According to.

Mail 94

Mail Course Campaign Digital 94

Allegiance Group

MAY 16, 2024

In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations. Go beyond that audience in demographics, age, and everything else.

Trend 52

Trend Podcast Retention Nonprofit 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Channel preference (social media vs. email).

Marketing 52

Marketing Social Media Nonprofit Integration 52

Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. percent after inflation adjustments) for calendar year-end giving in 2022.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them? Not every type of content will resonate with every type of audience.

Newsletter 52

Newsletter Content Ideas Tips 52

Roundtree

AUGUST 10, 2021

Brands have to have an audience-building strategy for their social media activity. Tip #1: Know your audience. Unless you have a crystal-clear idea of who your audience is, you’ll never build your social media following. So start with getting to know your target audience. . Tip #2: Go where your audience already is.

Social Media 52

Social Media Tips Build Media 52

Pamela Grow

JUNE 6, 2024

In addition to email, eCards can be sent via text message or social media, so your nonprofit can reach out using donors’ preferred communication channels. Rather than addressing your entire audience, these videos are specifically for the supporter who receives them via email , text, or social media message. Create thank-your videos.

Support 52

Support Gift Video Social Media 52

Bloomerang

MAY 15, 2023

For instance, you might find that people who are invited to an event after making a gift are more likely to make a second gift within the calendar year. These journeys work best when you carry them across all your channels, including direct mail, email, social media, in-person events, digital ads , and more.

Data 102

Data Gift Relationship Interaction 102

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open. In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts.

Story 52

Story Fundraising Case Study Storytelling 52

TechImpact

AUGUST 29, 2013

Create a goal to get a certain number of donors and set a goal to reach a new audience. A calendar comes in handy here; creating a timeline to stay progressive in bringing the event to fruition. Make sure your website and social channels are telling the right story and encouraging the right actions from potential supporters.

Tips 133

Tips Giving Calendar Foundation 133

sgEngage

MARCH 8, 2022

We wanted to see if this was a channel that our community responded well to. Create a clear work plan or communications calendar. Create a work plan or communications calendar for your Giving Day that breaks the project into manageable pieces or chunks, so that planning seems more doable. As you can imagine, it was!

Giving 70

Giving Phase Gift Channel 70

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Audiences love inspirational, relevant, and timely quotes, especially if created in graphic, visual format.

Content 136

Content Strategy Tips Case Study 136

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. And that’s okay because by offloading the highlighted tasks, you just cleared space on your calendar to focus on these items and get them done. COMMUNICATION .

Virtual 116

Virtual Work Calendar Nonprofit 116

Forum One

DECEMBER 15, 2022

Whether your organization’s fiscal year operates within the calendar year or not, December is always a month full of reflection and planning. This includes thinking deeply about audience needs, but also the needs of other departments and teams within their organizations. Paul: Today, we serve so much more than US audiences.

Practice 62

Practice France Austria Measure 62

Qgiv

OCTOBER 27, 2022

Instead, consider how you can approach communicating about your event in a way that reaches your target audience where they’re at. Who are your key audiences? Knowing who you’re trying to reach is a great first step in determining how you’ll reach your audience. Are you giving yourself more time?

Hosting 52

Hosting Virtual Fundraising Registration 52

Qgiv

JANUARY 28, 2022

When sending out your fundraising emails, make sure to segment your email audiences based on past peer-to-peer fundraising participation and past team membership. Send to your entire audience (keeping your overall communications calendar and cadence in mind). Build your fundraising emails. Build your fundraising invitations.

Fundraising 98

Fundraising Registration Campaign Raise 98

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Commit to a schedule. Design your data storytelling products.

Story 66

Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. For your organization, a leadership profile online for your executive director can help your organization reach a different audience that may not already be following your brand. How To Be A Chameleon.

Social Media 134

Social Media Leadership Media Social 134