Greater Giving

MARCH 16, 2023

However, in a crowded fundraising landscape, it can be challenging to stand out and capture the attention of potential donors. Here are some tips for creating compelling narratives that drive greater giving: Before you start telling your story, it’s important to identify your core message. Make it Easy to Donate.

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Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This story should be short and to the point. Infuse your letter with language that acknowledges this meaning.

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Eric Jacobsen Blog

MAY 11, 2023

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Bloomerang

OCTOBER 23, 2023

Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention. While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.

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M+R

FEBRUARY 11, 2024

Anticipating the crowded inboxes and limited attention of year end ending on a weekend, the competition was FIERCE. Before we take a look at some of those examples, we also saw great results from the opposite approach: using plain text appeals with personal language to connect to donors.

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Greater Giving

MARCH 25, 2024

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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Pamela Grow

OCTOBER 22, 2023

Showcase Impact Through Stories: Share compelling stories or language that illustrates the positive impact the donor has had on the organization’s mission. Stories create emotional connections and resonate deeply with donors. Initiate conversations via mail, phone, or email, and listen attentively.

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NonProfit Hub

APRIL 17, 2024

Then, strategize ways to match your language, tone, and style to your audience’s interests. You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Options to read your content in different languages depending on your audience’s needs. Simple language free of jargon.

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The NonProfit Times

MAY 20, 2024

Stories surfaced reminding us of its pitfalls — from a lawyer citing fabricated court cases ( [link] ) to harmful advice delivered by an AI bot replacing a nonprofit’s helpline ( [link] ). Therefore, the underlying large language model (LLM) matters as it shapes the “most likely” predictions. To borrow from Emily M.

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Eric Jacobsen Blog

MAY 19, 2021

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

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Whole Whale

AUGUST 16, 2022

And with AI image generators, you can create custom visuals that will grab attention and convey complex information in a simple way. Note the clear language to identify the object, the action, the background or context, and then most importantly the artistic style that the output should create. Creative Ideas for Social Impact Imagery.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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.orgSource

MAY 29, 2023

Some groups are reluctant to divert attention from member engagement and attrition. If one or more of your directors is involved in diversity planning in their professional life, ask them to present to the group; Or invite a CEO and/or staff members from another association to tell their story. Initiatives that seem more urgent.

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Classy

APRIL 9, 2021

Leverage Language and Formatting From Past Grants. As you develop language for different funding priorities, organize it into folders by topic to make it easy to pull for additional grant applications. In addition, make sure your grant team has easy, centralized access to basic marketing and branding language for your nonprofit.

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M+R

JULY 10, 2023

What tropes or story elements might reinforce harmful stereotypes or otherwise be problematic? Eliminate, or clarify, any jargon or Official Language that may be opaque to readers. Use formatting — bold, bullets, text color, highlighting, graphics — to draw attention to the most important pieces and make the message scannable.

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Nonprofit Tech for Good

APRIL 12, 2019

Once they find you and are engaged, you can teach them your language. You can also comment about news stories that relate to your mission. 5) SEO can help you get local attention. Does your nonprofit do amazing work, yet you don’t get the attention you need or deserve to attract supporters and those much-needed funds?

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ASU Lodestar Center

APRIL 14, 2022

Successfully including all stakeholders in the life of a nonprofit requires attention to enacting and maintaining inclusive practices. I will predominantly utilize Identity-First Language (e.g., disabled people”) as opposed to Person-First Language (e.g., Respect self-identifying language. Utilize inclusive language.

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Nonprofit Tech for Good

APRIL 10, 2022

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement.

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Nonprofit Tech for Good

JANUARY 5, 2019

Here are some examples of fundraising videos that tell great stories, elicit an emotional response from the viewer, and feature a clear call-to-action at the end asking for your donation. Hear this inspiring story of Bobbie, a homeless woman who was helped by the Chronicle Season of Sharing Fund to become more empowered and more hopeful.

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CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. This is your opportunity to draw donors in with your story and get them personally invested in your cause. Tell A Story.

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Eric Jacobsen Blog

JUNE 14, 2019

Those eight actions are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. Tag and thank them. This builds a connection.

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M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. If you saw an ad, and later read an email, you’d know it was the same, just from the language.

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Whole Whale

APRIL 14, 2021

Here are some ways to inspire Gen Z: Have an engagement strategy that includes content that not only calls attention, but is inspiring. Share personal stories of your advocates and volunteers. Don’t use gimmicks, or gimmicky language. Content should propose ways Gen Z can get involved and take action.

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Candid

MAY 10, 2023

Add to the story by explaining your organization’s unique solution for addressing the problem, including how your nonprofit’s work will drive impact. For example, on social media you’ll want to modify your language to be simple yet engaging to encourage sharing. Define the problem. Outline the solution. Explain the next steps.

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Eric Jacobsen Blog

MARCH 8, 2019

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Network for Good

OCTOBER 16, 2020

Donors know they can expect to receive regular communications from you, sharing impact stories, staff stories, project updates, and news from your organization — and they don’t have to worry about remembering to send in a check each month. But life is busy, and other things steal their attention.

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Eric Jacobsen Blog

APRIL 21, 2019

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Showing impact numbers and, more importantly, stories keep donors informed and engaged. Ditch the industry jargon and formal language when writing or speaking with your supporters.

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Eric Jacobsen Blog

JANUARY 10, 2019

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. The challenges of strength-based messaging Finding the balance in your story. Ensuring you have access to the photos and stories you need to paint the full picture.

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Get Fully Funded

AUGUST 24, 2021

How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention? Your list might look something like this: Andrea’s success story.

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Get Fully Funded

AUGUST 8, 2022

It takes commitment, guts, and a great story. As long as you’re giving donors a great experience ( thanking them well , communicating consistently, telling heartwarming stories, etc.), Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”.

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Eric Jacobsen Blog

JANUARY 29, 2018

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Positive Language -- Find words and phrases to show employees they're needed. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Make clear where the credit belongs.

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Get Fully Funded

MARCH 8, 2023

Messaging: The language you use in these messages is just as important as visuals for signaling your organization’s branding. Make sure to check for any language preferences specified in your brand guide to identify any terms you should avoid or those you should prioritize using.

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NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Tell stories of the impact of their gift. Romancing your donors should be a top priority!

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