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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. And the only way to know is to test.” Best practices of what makes for an effective email continue to evolve.

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How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Kimberly will explore these complex and evolving ethical and legal issues and the importance of developing policies and regulations that address this changing landscape. We call that constellation of skills, Association 4.0 leadership.

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Announcing Our New VP of Strategy

Forum One

Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. We design new, fresh solutions based on tested, proven approaches.” We’re excited to work collaboratively. Steven hold a B.A. in Business from Towson University.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Have there been demographic, economic, or policy changes that affect your messages and offerings? Do you use analytics, surveys, testing, interviews? The environment is always changing. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

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Nonprofit Guide to US Digital Privacy Laws: CCPA, SHIELD

Whole Whale

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. The New York Stop Hacks and Improve Electronic Security act and the California Consumer Privacy Act.

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The Nonprofit Email Newsletter How To

Pamela Grow

Consider testing an email welcome series. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). If yours is a social justice or advocacy organization, remember that I am not a policy wonk. Play, experiment, and test.