Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Facebook Campaign 272

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 290

Digital Strategy Guide Create 290

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Donor 111

Donor Retention Rate Database 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters.

Measure 102

Measure Facebook Practice San Francisco 102

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

Personal 100

Personal Test Demographics Analytics 100

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 91

Tools Donor Fundraising Survey 91

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. As organizations experiment, test, and try new approaches, products will be developed.

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Time Metrics Analytics Adopt 70

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT is a probabilistic model.

Model 74

Model Italy Test Generation 74

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website?

Design 247

Design Web Guide Slides 247

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 84

Org Raise Tools Help 84

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard. Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard. As we push the dashboard live, we were excited and nervous.

Comment 259

Comment Share Support Facebook 259

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success. This is especially true if you’ve tested different versions.

Mail 52

Mail Campaign Donor Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

When he brought up the google analytics for Global Giving, there was a huge spike from last week. For the So What rule to work, you have to follow the 7 steps of measurement and have worked out a ladder of engagement. ” Kevin came up and gave a mini-lesson on how to use this technique. What did you learn?

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Reddit Data Time DC 98

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Metrics Facebook Data Measure 96

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Their experts will write and test ad copy to maximize your impressions and clicks. Reporting and analytics. A/B testing. Ongoing account hygiene.

Grant 52

Grant Google Management Guide 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Bounce rate. Abandonment rate. Cost per visitor.

Analytics 54

Analytics Google Websites Metrics 54

Care2

MAY 13, 2014

There are good analytics for action, open, and click rates for email, so you can segment your list and move people up the ladder of engagement based on their level of commitment. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 75

email Advocacy Social Network Social Media 75

DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. Is Data Warehousing Right for Your Nonprofit?

Data 52

Data Guide Proposal Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Care2

MAY 13, 2014

There are good analytics for action, open, and click rates for email, so you can segment your list and move people up the ladder of engagement based on their level of commitment. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 70

email Advocacy Social Network Social Media 70

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. You can calculate your organization’s retention rate by dividing the number of donors who gave again this year by the number of all donors who contributed last year. Keep track of your retention rate and other engagement metrics.

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Relationship Donor Build Tips 99

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Three ways to go beyond page visits and bounce rates? NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity.

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Culture Data Measure Social Media 115

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

DNL OmniMedia

JULY 14, 2021

Your team can also use your nonprofit database’s communication tools to identify engagement trends such as open and response rates. Running strategic tests. For example, A/B testing involves creating two forms of one document (and “A” and a “B”) then tracking responses to see which version had a greater impact.

Database 52

Database Software Template Nonprofit 52

Bloomerang

JUNE 14, 2021

Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services. You need to test and learn quickly in order to move forward with confidence. A/B testing can help determine which language resonates and which does not. . We’re in unusual times right now.

Digital 122

Digital Strategy Nonprofit Phase 122

Tech Soup

AUGUST 24, 2016

Even with average email open rates under 20 percent, email is consistently the best performing communications tool for most nonprofits. Be sure to check out Google Analytics to understand how many of your website visitors are using mobile devices and tablets. " This sort of language usually improves the signup rate.

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email Money Widget Technique 36

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% To confirm that your strategies are effective and align with your audience’s preferences, conduct tests with members of your target audience, measuring brand awareness and likelihood to support your cause. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Connection Cafe

MARCH 10, 2021

Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords. Many keywords will be attached to this ad, so the text will need to be broad so as to be relevant to a plethora of keyword searches.

Grant 61

Grant Google Guide Nonprofit 61