Level Up Your Association’s Marketing with Analytics
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.
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Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.
Association Analytics
JANUARY 29, 2024
Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?
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Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.
Association Analytics
MAY 4, 2023
In today’s data-driven world, having knowledge of analytics and data is a must. The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Not one of them said with data or analytics.
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.
Association Analytics
MARCH 13, 2024
You can glean a lot of insights about your members once you get your association on board with engagement analytics. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.
Nonprofit Tech for Good
JULY 9, 2023
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.
Association Analytics
SEPTEMBER 27, 2023
Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.
Association Analytics
JANUARY 12, 2022
The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.
Nonprofit Tech for Good
JANUARY 10, 2020
Presented by: Josh Kashorek , Director of Marketing at Journity . Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all.
.orgSource
JULY 25, 2023
AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.
Association Analytics
OCTOBER 16, 2023
The post Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23 appeared first on Association Analytics.
Association Analytics
FEBRUARY 14, 2022
You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.
Association Analytics
NOVEMBER 16, 2021
The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.
Association Analytics
APRIL 13, 2023
The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps appeared first on Association Analytics.
Association Analytics
NOVEMBER 16, 2023
The post Data Insights for Marketers appeared first on Association Analytics.
Association Analytics
APRIL 13, 2023
The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23 appeared first on Association Analytics.
Association Analytics
OCTOBER 16, 2023
Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.
Association Analytics
OCTOBER 14, 2022
The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics appeared first on Association Analytics.
Association Analytics
AUGUST 26, 2021
The post How to Turn Your Association’s Analytics into Action appeared first on Association Analytics.
Nimble AMS
DECEMBER 27, 2022
Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .
Association Analytics
OCTOBER 14, 2022
The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22 appeared first on Association Analytics.
Whole Whale
MAY 2, 2024
Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Bonus, have interns take the Whole Whale content marketing and SEO course.
NonProfit PRO
APRIL 13, 2023
The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.
Nimble AMS
JANUARY 29, 2022
Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI. What predictive analytics and AI can do for your organization.
NonProfit PRO
JUNE 15, 2023
Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.
Media Cause
NOVEMBER 9, 2023
Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.
NonProfit PRO
MARCH 4, 2024
Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.
Allegiance Group
FEBRUARY 27, 2024
Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.
Nonprofit Tech for Good
OCTOBER 17, 2023
Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?
Association Analytics
AUGUST 26, 2021
The post NCARB Uses Data & Predictive Analytics to Improve Member Programs appeared first on Association Analytics.
Association Analytics
AUGUST 26, 2021
The post NCARB Uses Data & Predictive Analytics to Improve Member Programs appeared first on Association Analytics.
Association Analytics
JANUARY 10, 2024
Join this 6-part CAE webinar series to learn how using your data throughout the entire member journey can impact your association and your members.
Byte Technology
MARCH 11, 2016
According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.
Association Analytics
JANUARY 12, 2022
The post New Year, New You: How to (Finally) Make Analytics a Priority – 1/19/22 appeared first on Association Analytics.
Elevation
JUNE 3, 2021
Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.
Association Analytics
SEPTEMBER 15, 2023
And that’s what analytics is all about. Analytics sh. Finding insights and turning them into action is how associations stay relevant and valuable to members.
TechImpact
JULY 30, 2014
Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?
Nimble AMS
JANUARY 13, 2022
Artificial intelligence and predictive analytics have a lot to offer associations. . If you read this blog, you’ve probably come across articles about artificial intelligence and predictive analytics for associations. Some specific examples of what you can do with AI and predictive analytics include: . providing them?with?relevant
Nucleus
OCTOBER 28, 2020
Analytics for Everyone – make this your Henry Ford Moment. The post Analytics for Everyone – make this your “Henry Ford Moment” appeared first on Nucleus Analytics. The post Analytics for Everyone – make this your “Henry Ford Moment” appeared first on Nucleus Analytics.
.orgSource
APRIL 1, 2024
Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. We all know this, right?
DNL OmniMedia
MAY 25, 2022
But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.
M+R
DECEMBER 9, 2022
Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.
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