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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Analyze Performance.

Analytics 169
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 125
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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251
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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.

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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

This feature appears in each donor’s profile and rates their engagement from “cold” to “on fire!” Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. A generosity score also rates supporters from “cold” to “on fire!” Fundraising metrics. Generosity score.

Software 105