article thumbnail

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

article thumbnail

Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. I have also ranked them from easy to moderate to time consuming.

Track 50