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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

How many people are you planning to feed? . How much food do you need to feed them, and within what time period? . If you need 200 more donors at the $500 level to reach your goal to feed 1,000 families in September, make that clear. Do more testing. Testing is a way to move from opinion to knowledge.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Testing changes to your donation form to improve conversion rates. Some tests we’ve loved recently are improving page load speed, adding additional payment options, and adding a “nudge” toward a monthly donation. Optimizing for mobile (even more than you already do).

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. Also an example is Feeding America and its campaign during Hunger Action Month where supporters are asked to share their intentions to help end hunger with others in the group.

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The Nonprofit Email Newsletter How To

Pamela Grow

Is there an organization you could partner with, as Feeding America did with Mother Jones? Consider testing an email welcome series. If yours is a social justice or advocacy organization, remember that I am not a policy wonk. Play, experiment, and test. This example tells me nothing. Spend some time on your welcome email.

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Great reads from around the web on January 26th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Progress requires testing, trialing and constant iteration – in short, many failures. Twitter beta-tested a spine."

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

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