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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. This guide highlights the top affordable and free nonprofit software solutions to turn to for support. These are all reasonable considerations.

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

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Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

You detail donations, edit estimates, and fetch files. Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. The mere wording of a subject line or call to action in an email can have a significant impact on how recipients will respond. “We We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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3 Ways to Efficiently Manage Your Organization’s Data

DNL OmniMedia

Data analytics allow your organization to track and quantify the impact it has on clients or the progress you’ve made toward your goals. Data hygiene refers to any of the actions your organization takes to keep data consistent and free of errors. Update and correct data.

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